No Publicity is Bad Publicity; Jim Iyke's Example!!!!


Okay. It has been all over the place. Apparently, our bad boy 'Jim Iyke' was delivered of 'some spirits' at TB Joshua's The Synagogue Church of All Nations over the weekend. Omo, no see reactions. Good. Bad. Super good. Super bad. Uber good. Uber bad. Almost everyone, including Segun Arinze, Charles Novia and our dear 'Afrocandy' has had a say on the matter.
I have no intentions to comment on the supposed duplicity or the sudden rebirth of our man Jim. It remains a matter between him, pastor and God. I am looking at it from a purely academic angle. Like it or not, Jim Iyke is in the news. Scratch that, he is news. His twitter page would have had very many hits (want to know the number? Holla at twitter execs for the figure man, I aint a stat book, *huge grin). If he is not on the Google Adsense programme, then Google just lost a ton of Naija made cheddar this weekend.

It is indeed proof that there is no such thing like bad publicity. Want a few references? Remember last year when Tonto Dikeh released those 'things' she called songs? She got millions of YouTube hits, most of them people who wanted to hear the songs, if only to badmouth the things. Am sure the Ese Walters, Pastor Biodun Fatoyinbo and COZA fiasco is still very fresh in our memories. The sunday after the story broke, COZA auditorium was filled with COZA faithful and the 'not-so-faithful'; those who went to see the man behind the scandal. He even mentioned them (in twitter parlance). Twerk mistress, Miley Cyrus and the VMAs. Need I say more?

From time immemorial, news whether good or bad has been known to draw the figures and numbers. In my opinion, bad news/controversial news does a good job of selling out the stands better than good news; except in football maybe. Jim Iyke is back in our sights, whether we like it or not. Let's at the very least, give him kudos for that.

Have a Wonderful Wednesday my loves. Cheerios!!!


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